PSí HUBÍK, spol. s r.o., registration number: 27751414, with its registered office at Dolní 23, 763 62 Tlumačov, entered in the Companies Register maintained by the Regional Court in Brno, in Part C, File 56598, telephone number: + 420 577 929 723, e-mail:,

(the Company”),

as the controller and processor of personal data, hereby informs You in your capacity as the user of the website about the gathering of personal data and the principles of privacy protection, in compliance with Regulation (EU) 2016/79 of the European Parliament and of the Council of 27 April 2016,  “the GDPR Directive.”


I. Scope of processing personal data

Should You contact the Company via its website and be interested in using our services, You may be required to provide your personal data:


a) name and surname,

b) address,

c) telephone number,

d) e-mail address.


II. Purpose of data processing

The data that You provide to the Company shall be used solely for fulfilling legal (tax and accounting) or contractual (delivery of goods under a purchase agreement) obligations – specifically under the General Terms and Conditions, to which You give your consent in concluding the purchase agreement. Failure to provide personal data referred to in Article 1(a) to (c) shall prevent the conclusion of the purchase agreement.


Should You grant your consent to receive our newsletter (“newsletter consent”), the Company shall use your e-mail address to send You emails containing commercial communications, information about new products and services, marketing events and activities, announcements about goods and services, operational information, and features of interest, within the scope of the consent provided by you. You may withdraw such consent at any time, without giving any reason, by giving the Company notice in writing or electronically, using the Company contact information. Granting newsletter consent, receiving the newsletter or providing an e-mail address is not a condition for concluding a purchase agreement. Not providing newsletter consent, cancelling the newsletter or not providing an email address shall have no effect on concluding such an agreement.


All personal data shall be processed lawfully and in a transparent matter and must be adequate, relevant and limited to what is necessary to fulfil the purposes for which they are processed.

Should You have any questions, we would be happy to provide further details.


III. Who may access your personal data

The Company is the controller and processor of personal data when it primarily processes the personal data through its own employees. Nevertheless, the Company may provide personal data to the following parties:

- Accounting services contractors, in connection with fulfilling the Company’s accounting and tax obligations;

- Web hosting and IT services contractors, in connection with operating the online shop of the Company, in concluding the contractual relationship with you;

- Postal and delivery companies, for the purposes of delivering goods;

- Archiving and shredding services contractors in fulfilling the Company’s legal obligations to archive and shred documents under the relevant legal regulations of the Czech Republic, in all cases only to the extent strictly necessary, and for absolutely necessary purposes, specifically within the territory of the European Union and the European Economic Area, in compliance with the obligation to safeguard personal data. The Company may also provide your data to public authorities, in meeting legal obligations, or in cases in which supervisory and inspection functions of the relevant public authority (Tax Authority, Czech Trade Inspection Authority, Office for Personal Data Protection and similar bodies) are being fulfilled. When absolutely necessary, the Company is entitled to disclose your personal data to the extent necessary to protect its rights and legitimate interests, including disclosure to  other parties, unless it can be established that doing so overrides your interests, rights and freedoms, for example in a legal dispute between You and the Company arising from a purchase agreement, in which such data may be provided to law firms, courts and the like.


IV. Period of processing of personal data

The Company shall process your personal data:

a) for the period the contractual obligations between You and the Company shall apply;

b) for the period the Company is obligated to archive data under the relevant regulations, no longer than 10 years from the end of the tax period during which a transaction is carried out under the relevant contractual relationship;

c) with regard to Your e-mail address, solely for the period for which You have provided newsletter consent.


V. Your rights in connection with the processing of personal data

In processing your personal data under the relationship with the Company, You have the following rights:

a) the right to raise objections to processing; and

b) the right to lodge a complaint against the processing of personal data.

Your rights are explained below so that You have a clearer understanding of what they include.


a) The right to access to personal data at the Company, which means that You can, at any time, request confirmation of whether your personal data is being processed at all, for which purposes, to what extent, who are the recipients of such data, and the duration of processing; information about the right to rectification, erasure, restriction of processing or objections; information about the origin of the data; whether data processing has resulted automated decision-making, including possible profiling, and the sending of copies of your personal data; the first provision of data is free of charge; for subsequent disclosures when fulfilling the conditions of the GDPR Directive, the Company may request reasonable payment reflecting administrative costs.


b) The right to rectification of personal data, which means that the Company may be requested to amend or add personal data, should they be inaccurate or incomplete.


c) The right to erasure of personal data, which means that the Company must erase your  personal data if: (i) they are no longer necessary in relation to the purposes for which they were gathered or otherwise processed; (ii) there is no reason for processing the data; (iii) You raise objections to the processing and there are no other overriding legitimate grounds for processing; (iv) the processing is illegal; or (v) is required under a legal obligation.


d) The right to restrict processing of personal data, which means that during any legal dispute over the processing of personal data, specifically: (i) You contest the accuracy of the personal data; (ii) the processing is unlawful but instead of erasure of personal data You request restriction of the use of the data; (iii) the Company no longer requires the personal data for processing purposes but You require such information; or (iv) if You have raised objections to the processing, the Company may store the data only, and further processing shall depend on your consent, if such data are needed for establishing, exercising or defending legal claims.


e) The right to withdraw consent to the processing of personal data based on such consent, which means that at any time You may contact the Company and inform it that You are withdrawing any consent that was previously granted. The Company shall no longer process such personal data. This right does not apply in connection to personal data processed by the Company on another legal basis (legal or contractual obligations and the like).


f) The right to portability of personal data, which means that You have the right to access data that You have provided to the Company, in a structured, commonly-used and machine-readable format and, if it is technically feasible, You have the right to ask the Company to transmit the data to another processor.


g) The right to object to processing of personal data, which means that You can raise an objection with the Company in writing or electronically to the processing of personal data, on the basis of which the Company shall no longer do so, unless it can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms.


To exercise your rights, You can contact the Company in writing or electronically, using the contact information as shown in the letterhead of this document.

In addition to such a right, You are entitled to lodge a complaint against the processing of personal data to the relevant supervisory and inspection body, which is the Office for Personal Data Protection,, email:, with its registered address at Pplk. Sochora 27, 170 00 Praha 7. More information on related matters and your rights and the obligations of the Company can be found on, in the “GDPR” section.


VI. Processing of personal data of children

The website of the Company is not intended for young people under 16 years of age. The Company does not process the personal data of young people under 16 years of age.


VII. We use Cookies

Cookies are small text files that are placed on your computer by websites that You visit. They collect identifying information about You (e.g. sites that You visit) and send it back to the relevant server. Cookies help us to tailor the content of our website and marketing communication to your needs.

Cookies do not contain your name or e-mail address and are not in any way connected with your personal data. The data we gather is completely anonymous.