WE ARE PSÍ HUBÍK, CZECH MANUFACTURER OF MOTORCYCLE CLOTHING

We have been specialized in clothing for motorcyclists since 1990. Since the beginning we have decided to follow the way of own production and intensive development that is strongly based on experience of racing tracks. You can see our suits and other clothing on riders from World Championship GP, SBK, Supermoto, DAKAR Rally or adventure touring.

Ensuring the maximum comfort and safety of each our customer was, is and always will be our goal. Therefore we offer the same services to both beginner and The World Championship racer. You can get the same quality, individual options, and after-sales service as well. For maximum safety we recommend to all motorcyclists an “ideal size” of clothing which we guarantee to everyone thanks to our experience and own production.

PSí timeline

Take a look at How time and development of PSí Hubik passed in recent years

1990

Establishment of PSí

Ing. Libor Hubík granted a trade license for the production of motoring and sports accessories with a kidney belt being the first product developed. The Greek letter Psi adopted as the company trade mark.

1998

Purchase of real estate

A building to house production, and factory outlet store, purchased in the village of Tlumačov, near Zlín, in the Czech Republic.

2000

PSí rides

Debut of the PSí brand in World Championship with the riders; Jaroslav Huleš, Steve Jenkner, Alexis Masbow, Max Neukirchner, as well as on the Dakar Rally stage, with Ivo Kaštan.

2001

New technology

Introduction of double protection technology through a combination of external and internal protectors, on the shoulders and elbows.

2007

Award

Zlín Region Award – Business Owner of The Year.

2008

Establishment of l.l.c.

Evolution from trade license to limited liability company, PSí HUBÍK s.r.o.

2010

Printed suits

Production of first race suit utilising printing technology, along with Czech rider Karel Abraham's premier Moto GP podium, in the 125cc class, at Valencia.

2011

PSí x Abája

The PSí brand represented in the premier MotoGP class with Karel Abraham in years 2011-2018.

2013

Sliders on elbows

The first suits with replaceable elbow sliders for WSBK riders Gino Rea and Jan Halbich.

2014

PSí in Pilsen

Expansion of the Tlumačov factory sales outlets, to Pilsen, Czech Republic. Initiation of cooperation on protective clothing technologies, with the Faculty of Applied Sciences at ZCUP in Pilsen.

2015

Airbags in suits

Production of first suit with integrated, software-controlled, airbag for WSBK rider Ondřej Ježek.

2016

Production building in Hulíně

Relocation of production, following the acquisition of new, larger premises in Hulín nearby Tlumačov.

2018

Authorized service centre for Alpinestars

PSí becomes the first authorised dealer, and service centre, in the Czech Republic for the Alpinestars Tech-Air, software-controlled airbag system.

2019

Developement of racing gloves RACE

Start of in-house development of the PSí RACE series of racing gloves.

2021

Presentation of racing gloves RACE

Historical presentation of the first racing gloves designed and manufactured in the Czech Republic - the PSí RACE series, from kangaroo leather.

Why PSí?

PSí, it is motorcycle clothing “made to measure. Maximum comfort, safety, personal attention, individuality, professional service and Czech production since 1990.

What do we exactly do?

We design and produce motorcycle clothing for Sport/Race, Touring/Adventure and Urban.

How we do it?

We follow the way of own production and intensive development that is strongly based on experience of our customers and racing tracks.

Tradition since 1990

Who we are? PSI